About Me

My interest in wine began when I moved to Denver to help my family build their new winery and event facility: Balistreri Vineyards. It didn’t take long for me to fall in love with every facet of the business. By working hard in the cellar and tasting room I quickly gained a deep respect for the work and dedication that is required to produce and sell a quality product.

I have taken this passion and applied it to all aspects of my life. I’ve earned several sommelier certifications and also a Bachelor of Arts at MSU that combined marketing, hospitality and science under the umbrella of the Beverage Industry. Post-graduation, I traveled along the coast and met and made connections with small wine producers in California, Oregon and Washington. I also visited Oaxaca, spending time with a still-undistributed Mezcal producer whose focus is not only quality but sustainability alike.

All of these experiences have informed and enriched my professional career at Joy Wine & Spirits. I take pride in my ability to connect with both consumers and producers. I have been on both sides of the aisle; I know what it takes to produce an authentic product, and also how to sell it. With this unique vantage point, I’ve had the pleasure to build brands that I believe in from the ground up. I have built long-lasting relationships with consumers, producers, colleagues, and distributors. As a buyer, this has allowed me to  lead the market in emerging categories. For example, last year I carried and successfully sold over 40 different SKUS of Cru Beaujolais – the best selection in the state  As a manager, I have succeeded in motivating and educating the staff, creating incentives and increasing sales.  

My goal in this industry is to champion naturally produced wine and spirits. I believe my passion and knowledge in this area will provide interesting opportunities down the road.

Resume

Current Resume 2017. Download a PDF copy of this resume.

EXPERIENCE

Joy Wine & Spirits, Denver: 2013-Current

ASSISTANT MANAGER

  • Running the floor, directing staff, setting sales goals, and managing inventory.
  • Motivating staff with sales incentives.
  • Generate sales by constantly engaging, educating and exciting customers on new products.
  • Grown the business, consecutively every year.

ASSISTANT WINE BUYER

  • Development of a high end clientele via direct marketing and networking.
  • Growing the category of luxury wine (over $300/bottle) from non-existent to very significant.
  • Specialty buying, including Burgundy & Natural Wines.
  • Leading the market by developing trending categories. For example, Beaujolais, Rose, and Magnums – all of which the store has among the best selection in the state.
  • Maintaining relationships with many small vendors, to find wine that uniquely fits the market but is still affordable.
  • Educating staff and customers alike with verbal and written communication.
  • Increased email listeach month since database restructuring, and strategic target marking.
  • Strengthen store reputation via depth of categories, thoughtful buying, and strategic pricing.

WEB DEVELOPER & MARKETING

  • Custom digital solution for product information, including an online shelf tag database that reps can remotely access and submit product information.
  • Complete redesign of the website, newsletter, wine club, logo and other promotional materials.
  • Appearances on KUVO radio to promote the business and discuss new products.

Balistreri Vineyards, Denver: 2010-13 & 2015

WINE EDUCATOR / WEB DEVELOPER / ASSISTANT IN WINEMAKING & CELLAR MANAGEMENT (2015 VINTAGE)

  • Crushing grapes, cleaning barrels, monitoring fermentations, barrel tastings, bottling wine, labeling wine.
  • Conducting tastings, sales and tours.
  • Communicating the process of “Natural” winemaking
  • Creation of website, and a custom solution to online ticket sales.

EDUCATION & AWARDS

Metropolitan State University of Denver
BA, Global Wine Studies
Fall 2013 – Graduated Spring 2016
A custom BA that combines science, marketing and hospitality relating to the beverage industry.

Banfi Wine Scholars
Annual Scholarship 2015 &16

Society of Wine Educators
Scholarship 2016

CERTIFICATIONS

Certified Sommelier
International Wine Guild 2013

Court of Master Sommeliers Level I 2015

Certified Beer Server
Cicerone Program 2013

TIPS Certified & ServSafe
Alcohol Service Trainings

SKILLS

Sales leads
Hand Selling Wine & Spirits Public Speaking
Negotiating with Vendors
Closing sales
Maintaining relationships
E-Mail Communication
Microsoft Office
Advanced Excel
Adobe Ps, Ai, Id
Wordpress + Web
Constant Contact, MailChimp
Social Media